Avon Anew Clinical Lift & Firm Pro Serum Review

Avon Anew Clinical Lift & Firm Pro Serum Review

Avon Anew Clinical Lift & Firm Pro Serum Overview

The promises of Avon Anew Clinical Lift & Firm Pro Serum are bold and exciting.  It contains injectable grade ingredients to give your face a dramatically firmer and lifted look that may rival what you get form Botox or other dermal fillers.

It makes your skin look firmer and lifted immediately and contains ingredients that offer real skin improvement over time.  Now if all this is true, it’s truly groundbreaking.

But the problem with big boastful claims is that it sets customer expectations very high, and if you don’t deliver the big guns you promised, you’ve got some pretty disappointed consumers on your hands.  So how does Avon Anew Clinical Lift & Firm Pro Serum do?

Well, in a consumer perception survey (Avon has women use it and then ask them what they think), 93% of women say they saw more lifted skin from every angle and 97% said the look of sagging was improved.

And when we looked for Avon Anew Clinical Lift & Firm Pro Serum reviews from customers, we found lots of positive feedback.

Avon Anew Clinical Lift & Firm Pro Serum ReviewAvon Anew Clinical Lift & Firm Pro Serum Ingredients and How They Work

If you look through the clear glass bottle, you’ll see the Pro-Firming Beads.  These are filled with injectable grade Arginine which increases the skin’s production of collagen to firm and strengthen the skin’s connective structure.

The Anti-Gravity Gel portion of the serum contains PVP, a polymer which tightens skin on contact.  Also included in the formula is 5% Glycolic Acid to provide skin with exfoliation necessary to reveal fresh new skin.

That’s about it for anti-aging ingredients, and the PVP is really just providing a temporary effect.  The Arginine and Glycolic Acid are good, but where are the peptides and antioxidants?

Instructions for use are to apply to your face each night after cleansing.  They mention that if you experience irritation, you should use it less and wait 15 minutes after cleansing before applying.

Avon Anew Clinical Lift & Firm Pro Serum Pros and Cons

Advantages of Avon Anew Clinical Lift & Firm Pro Serum

  • It contains skin tightening agents.
  • It uses glycolic acid at an appropriate pH level to be effective.
  • There are lots of Avon Anew Clinical Lift & Firm Pro Serum reviews from satisfied customers.

Disadvantages of Avon Anew Clinical Lift & Firm Pro Serum

  • It lacks entire categories of anti-aging ingredients.
  • It’s expensive.
  • It sets expectations of Botox-like results that it cannot achieve.

Where to Buy Avon Anew Clinical Lift & Firm Pro Serum

You can purchase Avon Anew Clinical Lift & Firm Pro Serum online or through an Avon representative.  The 1 ounce pump retails for $39.99.


You have to be careful with products that claim to lift and tighten sagging skin.  There are some, including Avon Anew Clinical Lift & Firm Pro Serum, that contain film forming ingredients that temporarily tighten skin.

That may serve a purpose for you, but it’s more of a temporary effect. While we like the glycolic and Arginine as anti-aging ingredients, we feel the ingredients list is lacking too much to in other areas of anti-aging.

Have You Used Avon Anew Clinical Lift & Firm Pro Serum?  Leave Your Review Below!

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Rachel Vrabel

Rachel is Chief Editor of Women’s Blog Talk and writes reviews across the spectrum of anti-aging, health and beauty. She has an English degree from USF and worked in finance for 15 years before establishing this website in 2011. She loves having a place she can share her inspiration for health and beauty and continue to help others! She lives in South Florida with her husband and her hobbies include beach volleyball, HIIT training and combing the beach for sea glass and shells.


  • Christine

    When you brought out this line, you dumped a very fine product, Avon Virtual Lift Instant Results Serum. It wasn’t a slam dunk fix all facial problems kind of product, however, it was fairly priced and did exactly as it promised. On a clean face you smoothed it on anywhere you needed a lift. I used to apply while lying on my bed with head hanging over edge slightly till it dried. Virtual Lift held up everything!! I used mineral makeup, put on full face of makeup till I took it off at bedtime.
    Bring it back, same recipe, sell it as make up booster lift drops for whatever makeup brand you use. You made huge mistake taking it off the market. Bring it back for those of us who cannot afford your whole lines of the expensive stuff. Watch how many fall in love with it again! ?

    • Rachel Vrabel
      Rachel Vrabel

      Hi Nancy, check out my review on Meaningful Beauty. I love these products! The Lifting and Firming serum is awesome, and paired with the Wrinkle Smoothing Capsules it’s a great combination. Your face will have a “blurred” effect right away and it makes it look smooth as velvet and wrinkle free. I hate it when you love a product and they discontinue it! Good luck! Rachel

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